SERVICES
Ergo is known for its technical expertise, concise analysis and clear thinking. This allows us to synthesise and transform complex data with clarity, and our hands-on collaborative approach is what our loyal client base values most.
We are a full-service agency that adopts a bespoke and flexible approach to designing research solutions. We don’t draw firm boundaries between ‘qual’ and ‘quant’ because we know many business challenges benefit from a blended design to provide depth yet rigour to the answer.
Market Segmentation and Customer Value
We are experts at behavioural, attitudinal and demographic segmentation – creating and profiling; sizing, valuing and prioritising – and offer development to target these segments, and bring them to life in a visually inspiring way.
Drivers of Loyalty and Advocacy
We examine what drives positive customer experience and how to turn detractors into advocates. We use path modelling to show the impact of each component of an offer to increase the desired objective – advocacy, satisfaction, or patronage.
Customer Acquisition and Churn
We uncover what attracts customers to a brand, what encourages them to stay, and what risk factors to address to prevent them leaving. We design initiatives to influence behaviours to grow and retain a solid customer base.
Customer Journeys and Experience
We reveal the behaviour that lies behind purchase journeys and decision making. We uncover moments of truth and ‘pain points’ and how to combat these for the desired outcome – interruption, acquisition, retention or improved experience.
Brand and Portfolio Management
We manage bespoke brand-tracking programs for some of Australia’s best-known brands, utilising cutting-edge dashboards for rapid results. We also advise clients on brand identity and optimising brand engagement.
Pricing Strategy
We use choice-based conjoint to model consumer preferences to determine market share and find optimal price points and product feature combinations for both products and services, and simulate the impact in market.
Innovation and Concept Development
We take an idea from concept to go-to-market, engaging with stakeholders and consumers to develop the optimal offer – whether that’s a product or service – measuring preference and likely uptake along the development pathway.
Modelling and Demand Forecasting
We show brands where to leverage for greatest effect using modelling to create an interactive “what-if?” simulator. We demonstrate the impact price, competitor activity and different features will have on preference and share.
Qualitative
We conduct in-depth interviews, focus groups, and co-creation workshops with consumers and businesses, face-to-face, virtually, and out in the field. We draw on psychology and projective techniques to get to underlying motivations.
Quantitative
We take a rigorous approach to questionnaire design that is unbiased and engaging for participants. Using dedicated panel providers or clients’ own customer databases, we are experts in gathering consumer intel and analysing the data.
Consulting
We utilise varied data sources to undertake desk research and trends identification, offer workshop design and facilitation, as well as co-creation sessions with consumers and stakeholders to inform category and market understanding.
In-House Capabilities
We have a beautiful meeting space for in-person or virtual qualitative engagement and client meetings. Benefit from our engine room, in which we can design, program and host surveys, ensuring rapid project turnaround.